What’s New At RF|Binder: March 2017

It has been an exciting few weeks here at RF|Binder. Along with battling a snowstorm one day and then experiencing summer weather the next, we have won some exciting new clients, relaunched our website, engaged with our local community and received much appreciated recognition for some of our best campaigns from last year. We are excited to kick off 2017 on a strong note and cannot wait for what the rest of the year will bring. Here are some updates:


Our CEO and Founder Amy Binder was asked to participate as a panel member for the discussion “Growth Through Internationalization” at the Columbia Business School Family Business Conference held on February 17th in New York City. The panel members spoke about best practices and the skills required for leaders to expand their business internationally. Other members of the panel included Manuel Dominguez de la Maza, CEO of Mayoral Moda Infantil S.A. and Belén Vilallogna, Professor of Management and Organizations, New York University.

New Business

RF|Binder is proud to share the “good” news that we are now the communications agency of record for b.good restaurants. This fast casual restaurant industry innovator is distinguished for serving “food with roots,” representing a wholesome, locally-sourced menu and a commitment to making a difference in the cities and towns the brand calls home. Check out the brand’s truly unique story at www.bgood.com.


Our Chief Performance Officer and Executive Managing Director Atalanta Rafferty gives her point of view on the intersection of sustainability – and deliciousness – when it comes to food. Read more on O’Dwyer’s.


RF|Binder recently won three Mercury Awards: TerraVia for Publicity around a Client Launch (Bronze), MDA for Cause Branding (Silver) and Rockefeller Foundation for Integrated Digital Campaign (Bronze) for Insight Dialogues! Congratulations to our Food & Beverage and Brand Purpose teams!