PAX World Management sought to stand out in an increasingly crowded impact investment space, and align with a new generation of investors.
There’s a gap that needs to be closed: consumers see a disconnect between investing in social causes and making smart financial decisions.
Show them that tomorrow is worth investing in: build a program that demonstrates how impact investing delivers not only a high ROI, but also results in a meaningful social impact.
RF|Binder designed a new hierarchy of brand messages and visual assets that educated consumers on the value of impact and sustainable investing, and positioned PAX World as the go-to partner to meet both their financial and social goals. These assets included branding, social media strategy, digital content creation, website design, media relations outreach, advertising, and video content.