RF|Binder Media Intelligence: Monday, November 11

RFB Media Intelligence

BI Beefs Up Investigations Team
Business Insider reporter Becky Peterson, who has been covering tech deals for the website, is now on the investigations team. Also joining the investigations team is Nicole Einbinder. A graduate of Columbia Journalism School, she writes about social justice, immigration, politics and women’s rights.

Fox Buys Local TV Stations
Fox Corp. has acquired three local TV stations in Seattle and Milwaukee from Nexstar Media Group in a deal valued at $350 million. The stations, KCPQ and KZGO in Seattle and WITI in Milwaukee, were targeted by Fox because they are in “two key markets that align with the company’s sports rights.”

Layoffs at Bustle
At least 10 staffers and contributors for Bustle, the online women’s publication, were laid off or cut last week — the latest sign of distress in the digital media space as companies try to find paths to profitable growth. New editorial leadership reportedly will soon be announcing several marquee hires as the outlet prepares for a major site relaunch in early 2020.

HuffPost Redesigns Homepage
HuffPost has redesigned its homepage and it’s getting more personal. “As always, you’ll find the latest news: what’s happening at the White House and beyond, as well as the big stories that shape our lives. You’ll also find a lot more stories about what’s happening at your house: raising good kids, finding a therapist you can afford, managing your student debt.”

Twitter Rolls Out Topics
Twitter is rolling out a new feature called Topics. Users will be able to follow more than 300 “topics” across sports, entertainment, and gaming, just as they are currently able to follow individual accounts. In return, they will see tweets from accounts that they don’t follow that have credibility on these subjects.

WSJ Starts Newsletter
The Wall Street Journal announced the launch of a weekly newsletter, 2020 Election+Business, which reports on business and finance issues relating to the 2020 election.

Instagram To Test Hiding Likes
Instagram has been running tests where it hides like counts on posts in seven different countries around the world, and very soon, it will start testing hiding them for some US users as well.

NYT Attracts Readers, Not Advertisers
Readers continue to shower The New York Times with money. Advertisers, not so much. The publisher added 273,000 new online subscribers in the third quarter, for a total of four million digital readers, the company reported last week. The number of total subscribers, including print and digital, hit 4.9 million, a high. Advertising was the weak spot, falling 6.7 percent over all, with digital ad revenue dropping 5.4 percent.