RF|Binder Media Intelligence: Monday, July 15

RFB Media Intelligence

CNBC Reshapes Leadership
CNBC named two veteran executives to new roles: Lacy O’Toole will become Managing Editor of CNBC Business News and Jason Gewirtz will shift into a revamped Vice President, News position.

New Reporter at Yahoo Finance
Anjalee Khemlani will be joining Yahoo Finance as a reporter. Khemlani has previously worked as the managing editor for ROI-NJ, where she reported on New Jersey business news.

New Bloomberg Reporter in Hong Kong
Iain Marlow, a reporter for Bloomberg, will be covering regional politics, foreign policy, trade, and security in Hong Kong.

New Hires at Motherboard
Motherboard is a tech-focused publication owned by Canadian-based Vice Media, and they have made two new hires. Janus Rose joins as a senior editor and Ed Ongweso Jr. joins as a writer focusing on labor and technology. The online magazine and video channel focuses on the way human beings interact with technology as well as modern science news.

Nielsen to Track Podcasts
Nielsen, a company best known for tracking TV shows’ popularity, is getting into the podcast data collection business. The company will begin assembling information on podcast listeners’ consumption habits, like their genre preferences and how long they listen to shows, and it will then sell access to that data to podcasters and podcast ad networks.

Verizon Looked to Sell Yahoo Finance
Verizon earlier this year looked for buyers for Yahoo Finance, one of the most popular internet destinations for financial news and portfolio management tools, according to a Reuters report. Yahoo Finance was the most visited site in the business and finance news category in May, beating out Forbes and CNBC, and it has attracted over 100 million global monthly visitors on average this year, according to data from media analytics company comScore.

Thoughts About Newsletters
In the age of ceaseless content, everyone seems to have a TinyLetter or a Substack, and the personal-newsletter backlash is predictably here—but it might be misguided.