In the Coronavirus Worldwide Crisis, the Brands that are Emerging as Leaders are Leaning Into Their Purpose and Driving Meaningful Impact

Since the outbreak of the Coronavirus, much of the conversation has been around the impact the pandemic will have on the way we live and do business not only in the short term but just as importantly into the future.  COVID-19 has eroded our routines and threatened the security of millions of people, businesses, and workers around the world. The numbers are staggering and speak for themselves. The St. Louis Fed has released estimates that unemployment could hit 32%, beating the 24.9% peak during the Great Depression. The Bloomberg Consumer Comfort…

RF|Binder Media Intelligence: Monday, March 16

WSJ Staff Changes Wall Street Journal reporter Nicole Friedman will be switching beats and will be taking on the role of U.S. housing and economics reporter. Most recently, she was a Berkshire Hathaway and insurance reporter for the publication. Also, The Wall Street Journal has hired Gwynn Guilford as an economics reporter. Previously, Guilford was with Quartz. New Podcast on Leadership Fortune magazine CEO Alan Murray plans to launch a podcast series later this month called “Leadership Next.” The first interview will be with Microsoft Corp. CEO Satya Nadella. Major…

RF|Binder Media Intelligence: Monday, February 3

WSJ Hires Financial Markets Reporter Philadelphia Inquirer real estate reporter Caitlin McCabe has been hired by The Wall Street Journal to cover financial markets. She will start this month. Yahoo Launches on Verizon Fios Yahoo Finance news site launched a full daily 24-hours of linear news programming on Verizon Fios. The coverage will also be available on finance.yahoo.com, the Yahoo Finance app, Android TV, Apple TV, Fire TV, Samsung TV+ and Roku. “Morning Brew” Sees Big Growth Business news email newsletter service Morning Brew is reporting a surge in revenue,…

In the Age of Fake News, it Pays to Build Real Relationships

Imagine a video showing a major defect in your company’s product emerge on social media, or an audio of your chief executive making negative comments about upcoming financial results appear on YouTube out of nowhere. You are fairly certain it is fake, yet it looks and sounds incredibly real. The clip goes viral, reporters come calling for a comment, sensational headlines appear in the press, and concerned investors rush to sell the stock. What do you do? The scourge of fake news has been mostly associated with politics until recently,…

RF|Binder Media Intelligence: Monday, January 6

NBC Business Team Update Stephanie Ruhle has been promoted to senior business correspondent for NBC News and will appear across their flagship shows including “Today” and “NBC Nightly News.” The move comes amid an anchor reshuffle at MSNBC, which included the NBCUniversal-owned cable news outlet moving Ali Velshi — NBC’s business correspondent — to a new morning weekend show at 8 a.m., putting an end to his show with Ruhle, “Velshi & Ruhle” at 1 p.m. TechCrunch Reporter Moves to The Information Kate Clark, a reporter at TechCrunch covering venture…

RF|Binder Media Intelligence: Monday, December 2

NBC Adds to Investigative Unit Gretchen Morgenson, the veteran investigative reporter who has won multiple journalism prizes for her coverage of Wall Street, is joining the investigative unit of NBC News. Morgenson is expected to lead reporting on the intersection of money and power. New Reporter on CNN Tech Team Rishi Iyengar, the India editor for CNN Business in New Delhi, tasked with covering the country’s rapidly growing economy and the companies looking to cash in on it, is moving to the San Francisco bureau to join the tech team….

RF|Binder Media Intelligence: Monday, November 11

BI Beefs Up Investigations Team Business Insider reporter Becky Peterson, who has been covering tech deals for the website, is now on the investigations team. Also joining the investigations team is Nicole Einbinder. A graduate of Columbia Journalism School, she writes about social justice, immigration, politics and women’s rights. Fox Buys Local TV Stations Fox Corp. has acquired three local TV stations in Seattle and Milwaukee from Nexstar Media Group in a deal valued at $350 million. The stations, KCPQ and KZGO in Seattle and WITI in Milwaukee, were targeted…

When It Comes to Communication, NOTHING Is Off the Record

It’s a mistake business executives make time and time again: assuming privacy in conversations or at events with no announced media presence or that are labeled “off-the-record.” Yet a regular stream of news headlines revealing leaked recordings of controversial comments should be enough to make it clear: nowadays, NOTHING is off the record with any one or anywhere. Failing to recognize this maxim can be damaging not only to you personally, but also to your company’s reputation and bottom line. Fisher Investments, for example, saw outflows of over $3 billion…

Influencer Marketing Works, If You Do It Right

The value and effectiveness of influencer marketing continues to draw the media’s attention as many find influencers such an odd phenomenon. This week’s Wall Street Journal article highlights the struggles brands and companies have engaging influencers and understanding their value.   First and foremost, it is important to remember that influencer engagement should not be viewed as the one stop shop for driving a brand’s sales.  Much like traditional advertising or any other marketing tactic, reaching consumers requires a multi-faceted approach and a mix of marketing tactics to drive meaningful brand…

RF|Binder Media Intelligence: Monday, October 21

New Reuters Reporter in ColumbiaReuters has hired Dow Jones reporter Oliver Griffin to report from Colombia. He will start next month. Griffin is a mining and energy reporter for Dow Jones in Barcelona.  Skift Hires Hospitality EditorSkift, which covers the travel and wellness industries, has hired Nancy Trejos as hospitality editor. Trejos was previously a travel writer for USA Today, covering hotels and destinations.  Facebook, Publishers Reach Deal on News ContentNews Corp. has reached a deal to let Facebook feature headlines from The Wall Street Journal and other Dow Jones…