Former Business Journalist & CNBC Producer Karina Frayter To Lead RF|Binder’s Media Team

NEW YORK, June 20, 2018 – RF|Binder, a leading communications consultancy, announced today that Karina Frayter, long-time journalist and producer, has joined RF|Binder as a Managing Director, bringing her media intelligence and expertise to RF|Binder’s strong team of media-savvy professionals. Frayter will work across agency accounts to drive media relations excellence and establish new best practices based on the ever-changing media landscape. Frayter will bolster the agency’s proven success at building strong media relationships and creating timely stories. She will work directly with existing clients to secure new coverage, establish…

When Taking a Risky Stand, Let Your Purpose Guide You

This blog post contains a summary of content from our white paper, “Navigating Risk in the Era of Purpose-Driven Corporations”. Read the full white paper here. The aftermath of the Parkland shooting underscored the ever-riskier environment that corporate leaders find themselves in: A politically volatile climate increasingly divided across partisan lines; a consumer base that expects brands to take stands on important social issues, but that could also bash them on social media for taking one, and a news media that capitalizes on controversy. This charged environment leaves ample room…

The Future is Female

The future is female. It’s a phrase we hear often these days, as more women take positions of power, and more movements are launched to break barriers and ignite progress for females around the globe. As a female business leader, I find it important to use International Women’s Day as a time to reflect on where we’ve been and where we’re going, and to evaluate how we can best continue to press for progress. 2017 was a strong statement year for women. 5 million people stood up across the globe…

Inspiration from Cannes Lions 2017

As I returned from my fourth trip to Cannes Lions, I was left excited, inspired and, quite honestly, exhausted from the hyper-concentrated deluge of stimuli that is The International Festival of Creativity. Although my experience was very positive, I’ve been hearing a fair amount of criticism about what Cannes has become—that it had morphed into something far too big and unfocused. Of particular note, ad-giant Publicis Groupe announced that it would pull out of the festival next year and WPP shared that their trepidations as well. The litany of gripes…

How To Create Authentic Celebrity Endorsements on Social Media

Selena Gomez shared a Coke for six million likes, the Kardashians enjoyed Popeyes Chicken on a private jet, and Joelle Fletcher and Becca Tilley, The Bachelor/Bachelorette alums, want you to check out the latest sunglasses from an “affordable” and charitable eyewear company so you can look “cool”, just like them. Influencer marketing and the use of celebrity likenesses by brands has become widely adopted by marketers for years, with the objectives ranging from driving awareness to conversions.  However, while endorsements have been proven to  drive increased clicks and sales (according…

Purpose: From the Inside Out

2017 will be the year when employees realize their power in purpose-driven business success  For companies to win in the new reputation economy, they need people to believe in what they stand for and engage them in their societal impact efforts. That is never truer than it is with today’s Millennials who will be roughly 50% of the global workforce by 2020. Millennials are not only our current and future employees (and bosses) but they are our current and future customers. Understanding their personal views and ideals will be the…

Have We Reached a Purchasing Habits Tipping Point?

Research on Millennials consistently points to their interests in sustainability, purpose and corporate social responsibility, and the impact these issues have on their purchase habits across the supermarket and in restaurants. While food companies — big and small — have made great strides in being transparent about how their food is made, the ingredients they use and their commitment to responsible sourcing, it has done little to move the needle with it comes to product purchase. Those of us who have worked in the food industry for years know that…

How President Trump Is Making ESG Programs More Important Than Ever

The Trump administration has wasted little time in pouring cold water on a wide range of government policies and programs dear to advocates of ESG, the three-decades-old movement that assesses companies on non-financial metrics linked to their environmental, social and governance practices. The administration has filled key agencies with climate-change skeptics, vowing to pare back environmental regulations, and is seen as having little interest in issues such as diversity, sourcing, labor standards and governance. Just this weekend, the new EPA head told the media that the administration would start dismantling…

The iPhone’s anniversary: Reflections on the hyper-connected world it helped create

Monday marked the 10th anniversary of the first iPhone, an announcement that signaled the arrival of our current era of mobile, instant communication via smartphones and social media.  It’s fitting that our first blog item this year takes a moment to reflect on this watershed event and its consequences. In the decade since the iPhone’s introduction, smartphones and social media have ushered in a hyper-connected world, profoundly affecting our personal relations, our work, our economy and our politics.  A few metrics underscore the scale and speed of these changes: Since…

5 Factors That Led To Vine’s Downfall

About two hours ago, Twitter announced they will be shutting down Vine after purchasing it for $30 Million just four years ago. The shutdown will happen in a few weeks. Users will be able access and download their videos. It likely doesn’t come as a surprise for most marketers as Snapchat and Instagram have become more popular with consumers over the years. However, there are multiple factors that have led to the demise of Vine that go beyond user behavior and instead fall on the decision-makers behind the platform. Vine couldn’t…