FIRST® Robotics Selects Bespoke Purpose Collaborative Team as Agency of Record

Purpose strategy and communications team integrates the skills and experience of Carol Cone ON PURPOSE, RF|Binder and Passion Point Collective New York, January 7, 2020 – FIRST®, a global robotics community that prepares young people for the future, has selected an integrated purpose strategy and marketing communications team from The Purpose Collaborative as its agency of record. The custom-made team includes Carol Cone ON PURPOSE, RF|Binder and Marcus Peterzell’s new agency Passion Point Collective and was assembled to address the unique needs of FIRST as it evolves and expands as…

Wines of Germany’s Riesling Fellowship Event

In April 2017, our Food & Beverage team hosted an exclusive German wine tasting and paired dinner for top-tier media and members of the trade in NYC. Described by guests as “a once in a lifetime” tasting experience, the highly personalized and dynamic event brought together three of the industry’s leading authorities on German wine – for the first time ever. Challenge (What was the client’s objective?): Honor top members of the U.S. trade community who have acted as advocates for German Riesling at an exclusive celebration attended by members…

Dunkin’ Brews a Sweet Send Off for Red Sox Slugger “Big Papi”

As legendary Boston Red Sox slugger David Ortiz readied for retirement in the fall of 2016, Dunkin’ Donuts’ Boston field marketing team turned to RF|Binder to thank “Big Papi” for his fabled career and role as brand spokesperson by helping to create and promote a mosaic of Ortiz made completely from donuts. In recognition of this project, last week Dunkin’ Donuts received a Silver Bell Ringer Award in the 2017 Bell Ringers Awards competition, honoring superior work completed by PR and communications professionals across New England. CHALLENGE: Dunkin’ Donuts sought…

Wines of Germany’s Pinot Trio Pop-Up Experience

Earlier this spring, our Food & Beverage team launched an exclusive pop-up experience for our client Wines of Germany as part of their larger campaign Taste the New. Leveraging the growing pop-up restaurant trend, Wines of Germany partnered with local, renowned chef Rodney Wages of the pop-up R.T.B. Fillmore to host exclusive, limited engagement dining experiences that paired unique local cuisine with German Pinot Noir, Pinot Blanc, and Pinot Gris.   Challenge: Drive awareness of German Pinot varietals and a new image for German wines in the U.S. while creating…