Employee Activism: A Rising Challenge for Big Brands

As if Big Tech didn’t have enough problems – with major declines in their stock prices over the last few weeks – now comes an unprecedented employee walkout at Google. Yesterday’s walkout was a warning shot across the bows of boardrooms and C-suites, not just for tech but for all major brands. For years, companies across the technology sector and beyond have trumpeted their “purpose” in their corporate cultures, telling customers and employees alike about their commitment to making the world a better place and having a positive impact. Now,…

Global Citizens Take a Stand for Global Social Good

More than three weeks after Mashable’s most recent Social Good Summit – an annual gathering of progressive thought leaders and global citizens in New York – the conversations we heard and took part in are still giving us something to think about. This year’s summit – held at the storied 92nd Street Y during last month’s United Nations General Assembly week – focused on the theme “#2030NOW.” Speakers from around the world looked ahead to the year 2030, envisioning futures that we might aspire toward and assessing our progress as…

Driving Impact: Behavior, Purpose, Activism

Three big takeaways from Sustainable Brands 2018 In early June, RF|Binder headed off to Vancouver to join more than 2,000 professionals at the annual Sustainable Brands conference. Also in attendance with me, was the leader of our impact practice RFB|Siren, Annie Longsworth. Annie has been a constant staple at the conference since its beginning and has really solidified her position as a top thought leader in the space of social and environmental sustainability communications and strategy. This year, in addition to integrating new members in the SB life, Annie led…

Summer School at RF|B: Supporting World Ocean School Aboard Roseway

Each summer, RF|Binder has the pleasure of helping to raise awareness for a truly unique Boston organization, World Ocean School. Aboard Roseway, a 92-year old Tall Ship and National Historic Landmark, World Ocean School delivers experiential education at sea, creating excitement about learning for students of diverse backgrounds and supporting their academic achievement. Kids of all ages, over 60% of whom are low-income, spend anywhere from a few hours to a few days at sea for programs focusing on leadership, community service, and academic advancement. Students study navigation, literature of…

6 Things That Really Matter for Marketers: Insights from Collision

Earlier this month I traveled to New Orleans to attend Collision for the first time, hoping  to understand more about the convergence of technology, communications, and creativity. What I found was that entrepreneurs, marketers, and brands all suffer from the same challenge: to engage with consumers in as authentic of a manner as possible while trying to scale and gain better insights in how to generate more revenue. Below are a few themes discussed throughout the conference that every marketing professional should consider:   Listening Matters “The customer is always…

Fat, Sugar, Protein and Freedom: FNCE 2016 Offers Four Trends for 2017

The food industry has been carefully listening as consumer demand gradually shifts toward products with specific value propositions. And this year’s annual Food and Nutrition Conference & Expo (FNCE) hosted by The Academy of Nutrition & Dietetic, the largest annual gathering of nutrition professionals in the country – and an opportunity for today’s leading food companies and brands to highlight the latest in “better-for-you” foods – had plenty to showcase in response. Here are my top takeaways for food companies and brand marketers: “Free from” top growth category According to…