What Brands Need to Know about Instagram’s “Shop Now” Feature

It was only a matter of time until Instagram caught on with the likes of Nordstrom’s “Like2b.uy,” “Like2KnowIt,” and “Dash Hudson,” making the customer path-to-purchase for consumer brands much easier. Now, with a few short taps on a mobile device, Instagram has the potential to bring brands directly into the hands of potential purchasers without having to leave the app, allowing for more structured product information, effective target ads, and higher mobile sales. Starting next week, Instagram will launch a test with certain retail partners – like J.Crew, Kate Spade,…

Fat, Sugar, Protein and Freedom: FNCE 2016 Offers Four Trends for 2017

The food industry has been carefully listening as consumer demand gradually shifts toward products with specific value propositions. And this year’s annual Food and Nutrition Conference & Expo (FNCE) hosted by The Academy of Nutrition & Dietetic, the largest annual gathering of nutrition professionals in the country – and an opportunity for today’s leading food companies and brands to highlight the latest in “better-for-you” foods – had plenty to showcase in response. Here are my top takeaways for food companies and brand marketers: “Free from” top growth category According to…