Nightmare on Madison Avenue

Stephen Colbert’s stinging satire of Super Bowl “feel good” commercials (see here) last week might have caused more than a few marketing executives to have fitful, pre-game nightmares like this one: In a bid to put your brand on the map in a major way, you push your ad agency to come up with a powerful commercial worthy of spending $5 million for 30-seconds of airtime on the Super Bowl. The agency comes back with the idea that your company should express the values behind your brand and, like the…

Earning Those Eyeballs – and Leading the Conversation

  For brands, gaining and maintaining mindshare in today’s increasingly crowded media landscape can be challenging. Earning eyeballs and effectively leading conversations, in both traditional and social media, means thinking outside of the box and tapping into what consumers really care about. And that can be difficult: Some 56 percent of consumers think brands spend too much time looking for ways to force them to pay attention and not enough time thinking of ways to make them want to pay attention. So what makes consumers want to pay attention? What…

Corporate Purpose in an Age of Political Tribalism

At the 2018 Sustainable Brands New Metrics conference, RF|Binder Founder & CEO Amy Binder spoke about corporate purpose in an age of political tribalism, including the long-running link between profits and cause, the power of policy, both public and private, and how ESG and ratings agencies are catching up on what investors already know – that doing good is critical to doing good business. The complete speech can be found below.  Good afternoon. It is a pleasure to be here and I look forward to our discussion following my talk….

RF|Binder’s Social Impact & Sustainability Practice Expands With New Senior Hire

SAN FRANCISCO, December 2018 – RF|Binder, a fully integrated communications and consulting firm, announced today that Sarah Gwilliam, a senior practitioner with extensive experience developing social and environmental responsibility programs, has joined the firm as a Managing Director. Sarah will work out of RF|Binder’s San Francisco office further expanding the firm’s growing West Coast presence. Sarah brings deep experience in sustainability, supply chain, GRI reporting, philanthropy, cause marketing, and CSR. She has advised foundations, nonprofits, corporations, and government agencies. Prior to joining RF|Binder, Sarah was Director of Partnerships & Development…

Employee Activism: A Rising Challenge for Big Brands

As if Big Tech didn’t have enough problems – with major declines in their stock prices over the last few weeks – now comes an unprecedented employee walkout at Google. Yesterday’s walkout was a warning shot across the bows of boardrooms and C-suites, not just for tech but for all major brands. For years, companies across the technology sector and beyond have trumpeted their “purpose” in their corporate cultures, telling customers and employees alike about their commitment to making the world a better place and having a positive impact. Now,…

Global Citizens Take a Stand for Global Social Good

More than three weeks after Mashable’s most recent Social Good Summit – an annual gathering of progressive thought leaders and global citizens in New York – the conversations we heard and took part in are still giving us something to think about. This year’s summit – held at the storied 92nd Street Y during last month’s United Nations General Assembly week – focused on the theme “#2030NOW.” Speakers from around the world looked ahead to the year 2030, envisioning futures that we might aspire toward and assessing our progress as…

Jacqueline Wilson Joins RF|Binder’s Senior Leadership Team

NEW YORK, AUGUST 2, 2018 — RF|Binder, a leading communications consultancy, announced today that Jacqueline ”Jackie” Wilson has joined the agency as an Executive Managing Director. Wilson will report directly to CEO Amy Binder, and lead strategic initiatives for the firm. In this newly created role, her primary responsibilities will include strategic positioning and planning, operational efficiency, talent and culture development, new business development, corporate and public affairs advisory, and strategic consulting. “Jackie joins us in this newly created position, which is focused on supporting the ongoing growth strategy for…

Rebecca Binder Joins RF|Binder Following a Career in Strategic Consulting

NEW YORK, JULY 26, 2018 – RF|Binder, a leading communications consultancy, announced today that Rebecca Binder, a strategic management consultant with over a decade of experience advising leading global companies, non-profits and government organizations, has joined the firm as a Senior Managing Director. Rebecca joins RF|Binder from Innosight, a growth strategy consulting firm founded by Clayton Christensen, a Harvard Business School professor who is the foremost authority on disruptive innovation. While at Innosight, she advised C-suite executives on developing long-term transformational growth strategies. Previously, she worked with the global management…

David Schraeder Joins RF|Binder as Executive Managing Director to Lead the Corporate and Financial Services Practice

NEW YORK, July 10, 2018 – RF|Binder, a leading communications consultancy, announced today that David Schraeder has joined as Executive Managing Director and leader of the agency’s Corporate and Financial Services practice. Schraeder’s focus will be to build on RF|Binder’s extensive record of work with clients in asset management, wealth management, fintech, insurance and banking. In developing client strategies and programs, he will draw on RF|Binder’s capabilities in data and analytics, social media strategies, branding and creative services, as well as media relations. A seasoned crisis communications manager, Schraeder’s role…