Influencer Marketing Works, If You Do It Right

The value and effectiveness of influencer marketing continues to draw the media’s attention as many find influencers such an odd phenomenon. This week’s Wall Street Journal article highlights the struggles brands and companies have engaging influencers and understanding their value.   First and foremost, it is important to remember that influencer engagement should not be viewed as the one stop shop for driving a brand’s sales.  Much like traditional advertising or any other marketing tactic, reaching consumers requires a multi-faceted approach and a mix of marketing tactics to drive meaningful brand…

RF|Binder Media Intelligence: Monday, October 21

New Reuters Reporter in ColumbiaReuters has hired Dow Jones reporter Oliver Griffin to report from Colombia. He will start next month. Griffin is a mining and energy reporter for Dow Jones in Barcelona.  Skift Hires Hospitality EditorSkift, which covers the travel and wellness industries, has hired Nancy Trejos as hospitality editor. Trejos was previously a travel writer for USA Today, covering hotels and destinations.  Facebook, Publishers Reach Deal on News ContentNews Corp. has reached a deal to let Facebook feature headlines from The Wall Street Journal and other Dow Jones…

RF|Binder Media Intelligence: Monday, October 7

Fox Business Launches New ShowFox Business Network is launching “Barron’s Roundtable”, a new weekly primetime program hosted by Barron’s editor-at-large Jack Otter. The show will air at 10 p.m. ET on Fridays and will feature interviews with investors and major industry leaders on the week ahead on Wall Street.  HBR Hires New Managing EditorSarah Moughty will join Harvard Business Review online (HBR.org) as managing editor in late October. She will be overseeing an editorial team of reporters, editors, and producers, and will be overlooking the digital product team.  Yahoo Hires Real Estate ReporterSarah…

RF|Binder Media Intelligence: Monday, September 30

New Reporter at CBS Moneywatch CBS Moneywatch has hired Khristopher Brooks, a reporter at Newsday. Brooks, who had been covering town government for Newsday, will cover economic disparities for the personal finance website. Barron’s Reporter Joins NPR Business journalist Mary Childs, who has been a senior reporter at Barron’s since the beginning of 2018, is joining “Planet Money,” National Public Radio’s show. She will be a reporter and host. She has already been doing segments called “Finance Fridays with Mary” on “Planet Money” sister show “The Indicator.” Workforce Reporter Departs…

The “Good Change Report”: This Summer, Brands Celebrated U.S. Women’s Soccer and Addressed Equal Pay. Some Did Better Than Others.

The “Good Change” Report is a monthly analysis produced jointly by RF|Binder’s Social Impact & Sustainability and Integrated Planning & Analytics teams. With this report, we provide a look into which brands are driving today’s most important social and environmental conversations, and how the dialogue is taking shape. Each month, we use our proprietary tools to dig into one trending topic, pinpointing the most highly shared news stories, as well as consumer sentiment and key conversation drivers across social media platforms. Read on for this month’s hot topic: equal pay….

RF|Binder Media Intelligence: Monday, September 23

BuzzFeed’s Money BeatVenessa Wong, deputy business and tech editor at BuzzFeed, is returning to reporting and will now cover money and how it’s spent. On LinkedIn, Wong wrote, “I’m interested in student loans, housing, childcare, credit cards, health care costs, and scams. But mostly this: Who is harmed by our financial systems? How? Why?”  Bloomberg’s LatAm CoverageCarolina Wilson, who has been with Bloomberg for a little over four years, is taking on a new role within the news organization as team leader for emerging markets in Latin America.  New Editor at…

RF|Binder Media Intelligence: Monday, September 9

Addition to WSJ Economic TeamAmara Omeokwe is leaving “Morning Edition,” NPR’s flagship morning program, to join The Wall Street Journal’s DC bureau as an economics reporter.  FT’s New US Markets EditorJennifer Ablan, long-time editor of U.S. investments at Reuters, is joining the FT as its U.S. markets editor starting October 1. Ablan will lead a team of four reporters covering the beat.  New Business Reporter at NBCLeticia Miranda, the retail reporter at BuzzFeed News, is leaving to join NBC News to cover business. She will start in October.  The Information Adds Wall Street…

RF|Binder Media Intelligence: Tuesday, September 3

MarketWatch Reporter Joins Fox Jeanette Settembre, former reporter for Moneyish and MarketWatch.com, has joined the Fox Business team as a reporter. Settembre will cover business, lifestyle and food features for the news outlet. Impact Editor Leaves Fast Company Eillie Anzilotti, Fast Company’s assistant impact editor, is leaving the publication. Anzilotti wrote about equity, urban issues, and economic and social justice. NY Post Wall Street Reporter Leaves Carleton English is leaving the New York Post to join a new venture. She served as a financial journalist covering hedge funds and other…

RF|Binder Media Intelligence: Monday, August 26

Reporter Move at MarketWatchAndrea Riquier, former housing market reporter for MarketWatch.com, has moved to the exchange traded fund beat for the publication.  FT’s Global Finance CorrespondentRobin Wigglesworth is now FT’s Global Finance Correspondent. He has been with the FT since 2008, serving in a number of different roles including a Gulf correspondent in the UAE, a capital markets correspondent, deputy editor of FastFit, and the US markets editor. New Reporter at CrunchbaseSophia Kunthara has joined the Crunchbase News team as a late-stage venture reporter, covering big rounds and IPO filings, among other…

RF|Binder Media Intelligence: Monday, August 12

CNBC.com Adds ReportersCNBC has announced two new hires. Emma Newburger has been hired as a general assignment reporter to support weekend coverage. Emma will also write about climate change and its impact on some of America’s biggest companies. Kevin Stankiewicz will work as an embed reporter, covering news made by on-air guests.  Washington Post Econ Reporter DepartsMatt O’Brien, an economics reporter at the Washington Post for the past five years, has left the newspaper. O’Brien is writing a book about the global economy.  WSJ Midwest ReporterBen Kesling will be returning…