Janine Savarese | Chief Media Strategist
As RF|Binder’s lead media relations specialist, Janine works with all of the account teams to ensure that they are leveraging the full spectrum of contacts available throughout the agency. With close to 15 years experience in the public relations agency business, 10 of which have been with RF|Binder, Janine has developed media strategies for major corporations and brands across industries, as well as not-for-profit institutions. She advises on media programs that range from thought-leadership initiatives to crisis communications and product launches. She is involved in all aspects of the media process from the beginning stages of story development, to creating the most effective pitching and placement strategy, to execution with media outreach.
Janine’s network of journalists includes senior editors and reporters at the Associated Press, Bloomberg Businessweek, Forbes, Fortune, Financial Times, Reuters, The New York Times, USA Today and The Wall Street Journal to name a few, as well as producers at major broadcast programs on both the local and national level.
Janine has held a number of senior level positions including Vice President in the Corporate Technology & Public Affairs Group of Ruder Finn, a Senior Vice President of PJ Inc. and Vice President of MRB Public Relations. Janine also spent time in account management roles at NYPR and Middleberg & Associates.
She holds a B.A.in Spanish Studies with a Minor in Communications from Fordham University.