Amy Binder | Chief Executive Officer
Amy Binder is CEO of the New York City-based RF|Binder. For close to 30 years, Amy Binder has been committed to bringing new and innovative thinking to the public relations field. She, along with her father, David Finn, and her three siblings, helped build the Ruder Finn Group from an $11 million company in the 1980s into one of the largest independent public relations firms in the world. Since 2001, Amy has served as CEO of RF|Binder, an independent agency, focusing on working with major corporations and brands on corporate reputation and brand assignments.
In addition to overseeing the business direction and growth of the agency, Amy is focused on ensuring that every client receives consistent, high-quality service, has continual access to the agency’s best creative and strategic thinking as well as ensuring that the agency is offering the most innovative use of newly emerging communications channels. She believes that by applying effective, results-driven processes across the firm, encouraging research-based strategic counsel and creating a symbiotic approach across communications channels, RF|Binder can create client/agency partnerships that are successful, mutually rewarding and long-lasting.
Amy’s work has been characterized by creating integrated communications programs that work across communications channels from traditional to digital. She has focused on managing the issues and challenges that emerge when the interests of the public, private sector and government converge. Major clients have included Bank of America, Ameriprise, Cargill, Citibank, Dunkin’ Brands, Fiserv, The McGraw-Hill Companies, and Tupperware.
Amy is a board member of The Institute for Public Relations and the Media Advisory Council for Brown University. She is a forum member of The Center for Brand Leadership at Columbia Business School. Amy received her A.B. with Honors from Brown University and her M.B.A. from the Graduate School of Business, Columbia University.