Scott Beaudoin | Chief Strategy Officer
Scott oversees RF|Binder’s purpose-inspired brand building work across the network working with tomorrow’s corporate, brand and foundation leaders to co-create platforms, programs and partnerships that not only deliver on purpose but also drive business and social/environmental impacts.
Scott is an award-winning industry veteran with 20+ years of experience in corporate social responsibility, sustainability , cause marketing; and is a leading voice in the marketplace on purpose-inspired brand building. He specializes in identifying and building upon the intersection of stakeholder’s passions and beliefs and a brand’score competencies to drive brand reputation, affinity, equity, sales and “soul.”
Scott has created and supported many well-known signature purpose-driven campaigns in the marketplace including P&G’s Thank You Mom, Always’ Like A Girl,Hasbro’s Better Play for a Better Tomorrow, Pfizer’s Global Health Fellows, Sodexo’s A Better Tomorrow Plan, Yoplait’s Save Lids to Save Lives, General Mills’ Box Tops for Education, ConAgra Foods’ Feeding Children Better, and CVS Health’s All Kids Can –the largest corporate initiative focused solely on supporting children with disabilities in the U.S.
Through his work Scott has received top industry honors including a Cannes Lion for Good, Global SABRE Award, a PR News Corporate Social Responsibility Award, a PR News Platinum Award for Cause-Related Marketing, a Cause Marketing Forum Best Social Service/Education Campaign award, a Crystal Obelisk Award for Social Responsibility, a PR Week Campaign of the Year award and a Public Relations Society of America Silver Anvil.
Scott holds a marketing communications degree from Arizona State University and spent five years as a Rocky Mountain Emmy award-winning reporter, anchor and producer early in his career.