Research and Measurement
At RF|Binder, we emphasize research as an essential tool and solid grounding for each strategy we develop, each program we undertake. Alongside this research-based approach, we use program measurement to monitor and adjust our campaigns and initiatives. Typically, we take benchmark levels of measurement at the start of each program and periodically throughout to assess progress. The outcome is results that you can see, track and understand in a quantifiable way—so you know just where you stand in achieving your ultimate business goals.