Food & Nutrition
RF|Binder has worked across the food and beverage sector with clients ranging from corporations to government organizations to associations. We have developed corporate reputation and thought leadership programs, launched marketing communications programs to introduce new brands, supported growing brands and brought to life dying brands as well as handled crisis and issue-based campaigns.
With the prevalence of celebrity chefs, the expansion of TV programming on cooking and food, and the explosion of food bloggers on the one hand and the increasing scrutiny of health and nutrition from regulators on the other, the food industry is facing new challenges and opportunities.
Competition for the consumer mindshare is stronger than ever. Concerns for nutrition and dieting are a permanent dimension of food and beverage marketing. Today, social media is a powerful tool for both consumer information and marketing.
Our team brings expertise in market and industry insight, research-based strategic and creative programming, as well as access to the key influencers who shape public opinion. We provide a wide array of services from consumer promotions, influencer outreach, social media, issues management, trade relations and investor relations. Our staff has extensive experience in promoting products, but we also routinely deal with the most challenging issues — recalls, labeling, FDA actions, organics, ingredients, health and nutrition, safety, and regulation.
Consumer packaged goods
Prepared and imported foods
Restaurants, chains and quick service restaurants
Wine, beer and spirits