Financial Services

Financial Services

Today, financial institutions face extraordinary challenges – rebuilding trust, adapting to new regulations, rethinking business strategies, creating greater customer loyalty, combating fraud, protecting data and privacy, investing in information technology and meeting head-on the threat of disintermediation from new competitors. Scrutiny from all stakeholders—the public, customers, investors, the media, policymakers, NGOs, employees and other opinion shapers—has never been greater.

Communicating effectively with these stakeholders requires experience, knowledge and relationships.  At RF|Binder, our client experience encompasses a broad range of financial services sectors, including retail and commercial banking, investment banking, asset management, accounting, insurance and financial technology.  We also help nonprofits and educational institutions influence the public conversation about critical issues. Our programs have entailed B2B and B2C campaigns, marketing communications, corporate social responsibility programs, and corporate reputation and crisis communications.

On behalf of our clients we engage daily with the influential print, broadcast and online journalists who are covering the economy, markets, finance, investments, personal finance, payments, risk and lending. RF|Binder’s breadth and depth of experience enables us to develop and execute communications programs closely tied to business objectives, whether it’s building a corporate brand and reputation, launching a new product, creating thought leadership or supporting marketing and advertising programs to drive sales.  We also understand the regulatory and compliance issues that govern communications around financial service companies and products.

Sector Experience

Retail and commercial banking
Investment banking
Wealth management and brokerage
Financial technology