RF | Binder

Media Relations

Idea:

Sustaining key relationships.

The core competency of a public relations agency is its working relationship with the independent, free media: print, broadcast, online, and street media. RF|Binder sustains its relationships with the media through intensive monitoring and research, personal contacts, and hiring of staffers out of media organizations.

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Media Relations

OUR STRATEGY :

RF|Binder’s media relations strategy for all clients is based on knowing how a particular media outlet works and what are the personal interests of producers, editors, writers, and reporters. This entails on-going, intensive efforts in monitoring all relevant media outlets for clients as well as aggressive and sustained efforts in maintaining personal relationships between RF|Binder account staff and working media representatives.

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Media Relations

CORE SERVICES :

• Media and Internet monitoring.
• Personalized outreach to targeted media through personal, phone, and email contacts.
• Development of client-appropriate materials (print / online) for media representatives.
• Personalized, high-value content meetings with client representatives.
• Special events: press conferences and other media-worthy events.
• Day-to-day liaison and outreach to media.
• Monitoring and analysis of media coverage of client, client competitors, and peer organizations.

Media Relations

SPECIALTY SERVICES :