RF | Binder

Analyst Relations

Idea:

Industry analysts are a critical audience.

Industry analysts – whether they focus on food and wine, technology, or financial services – are a critical audience for public relations programs. These experts provide the initial insights and judgments that drive media coverage and create customer demand.

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Analyst Relations

OUR STRATEGY :

RF|Binder works with clients to identify the opinion leaders who can be most powerful in leading a market. In any sector there are always some obvious analysts and opinion shapers, such as the major technology industry analyst firms. However, in other industries the formation of opinion is not so centralized and can be ephemeral, such as the wines chosen by the sommeliers at the hottest new restaurants in Las Vegas. For each client, RF|Binder develops a matrix of opinion leaders and develops a strategy for reaching them most effectively.

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Analyst Relations

CORE SERVICES :

RF|Binder develops analyst and opinion leader relations programs through:

• Research and identification of industry and trend leaders
• Database management and updating
• Development of literature appropriate to the audience and client
• Development of a strategic series of prepared personal meetings of the client with the opinion leader in an appropriate and conducive setting
• Development of an on-going campaign of discrete direct contacts, through emails, letters, calls, personal meetings, and meetings at conferences

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Analyst Relations

SPECIALTY SERVICES :

RF|Binder supports analyst and opinion leader relations programs with:

• Surveys and in-depth one-on-one meetings with opinion leaders
• Periodic research reports documenting trends in analyst and opinion leader documented opinions
• Coaching and presentation training for clients preparing for high-stakes meetings
• Development of publications, online, and video materials to support meetings