RF | Binder

Advertising

Idea:

We understand synergies.

Most of RF|Binder’s work is in the area of free media; however, we understand the synergies of the free and paid media and often develop communication strategies for our clients that include new advertising components. It is sometimes critical to be in full control of the content and placement, and RF|Binder’s senior staff, some of whom have worked in and managed advertising agencies, has extensive experience in designing integrated campaigns that make the most effective use of paid media.

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Advertising

OUR STRATEGY :

RF|Binder helps clients develop a communications strategy that supports communications goals while addressing any anticipated obstacles. Paid media options are recommended when they are the most effective in reaching the targeted audience.

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Advertising

CORE SERVICES :

RF|Binder helps the client develop a statement of goals and objectives for the advertising buy and a messaging and imaging strategy to guide the development of creative product.

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Advertising

SPECIALTY SERVICES :

In conjunction with a variety of long-standing and expert partners, RF|Binder manages the process of creative development, selects talent and technical services for production, and works with relevant experts in developing and implementing a media plan.

RF|Binder has designed advertising initiatives for many of our clients, including: Charter One Financial, Entergy Nuclear Northeast, Japan Society, New York Shipping Association, Society for French-American Cultural Services, and the U.S. Conference of Catholic Bishops, among others.