Luxury Marketing
The luxury product sector, a $400 billion market in the U.S., continues to be one of the most healthy business sectors. According to the Luxury Marketing Council, while retail mass-market products have grown in the 4% -6% range annually, for the past decade the luxury market has grown 20% - 32% annually. The Luxury Marketing Council also reports that real household income for the top 20% of households is up 70% over the past two decades. A new, wide range of products and services – from real estate time ownerships to a range of personal services – enters the luxury market each year.
RF|Binder has extensive expertise supporting marketing and communications programs to the luxury sector. Our extensive experience working with the private banks of leading financial services institutions gives us deep perspective into the market. We have worked with a variety of high-end hospitality and consumer goods products, particularly fine foods and wine. RF|Binder has a strong network of contacts globally with arts and cultural institutions that frequently partner in luxury sector marketing initiatives.