Food and Beverage
The food and beverage industry today faces a multitude of challenges, attacks and uncertainties. Competition for the consumer is as strong as ever – and the increasing consumer demand for variety leads to the development of an increasing number of new products. Changes in consumer expectations and the grocery shopping experience also drive new challenges for the marketer. Nutrition and dieting have moved from fad to a permanent dimension of food and beverage marketing. Labeling regulation, driven by activists’ efforts to educate the public about nutritional information, is changing how people shop. New scientific knowledge about nutrition, combined with the national public health consequences, and social costs of poor eating habits is sparking litigation and public concern.
RF|Binder has worked in every aspect of food marketing and publicity – our team has celebrated the 100th anniversary of the Fig Newton, and we have dealt with food safety controversies relating to additives. We have supported the national expansion of Dunkin’ Donuts, and we have assisted the Rodale Institute efforts to educate the public about soil and water concerns in food production globally.