Financial Services
The financial services industry contributes about 8% to the gross domestic product of the U.S., and the assets of the sector have been growing at about 9% per year to over $45 trillion today. Despite beign a global financial services competitor and innovator, the U.S. still faces many market challenges, including consolidation, risk management, corporate governance, data security, off-shoring, monitoring credit quality, bankruptcy reform, subprime lending, and bonding with customers online and offline.
RF|Binder has worked with several of the world’s leading financial services institutions, including Bank of America, Barclays, Citibank, Commerce One, Winterthur among many others. We have extensive experience in commercial and consumer marketing communications programs, and we have assisted top corporate management facing industry-wide issues, ranging from promoting credit cards to college savings plans to data security.