Automotive
Probably no industry faces as many challenges and as much turmoil as the auto industry. Global competition continues to confront the U.S. producers, and in the next few years with the anticipated entry of Chinese product into world markets, the competition will only increase. Consumer tastes shift, often unexpectedly, and many manufacturers cannot move fast enough to capitalize on new preferences. At the same time, technologies for safety, alternative fuels, and convenience are more complex and developing fast. And, of course, the issues surrounding fuel cost, consumption, and alternative-fuel-powered vehicles are only going to become more critical.
RF|Binder has worked extensively in the auto industry, both in the B2B and B2C sectors. We have represented major consumer brands, introducing and supporting new models in the market. We have experience in consumer education, particularly in relation to safety and other technologies. Furthermore, we have worked with major national retailers and auto financing technologies and services.