What’s New at RF|Binder: July 2017

Despite it being summer, it’s been quite eventful around the office: we launched the second video for Pax World, helped Wines of Germany kick off an exciting new campaign, and have been named a finalist for several awards! Read a full update below – Community We got word that RF|Binder is a finalist in a number of categories for PR News Agency Elite Awards for TerraVia, including Business to Business, Consumer Marketing, and Digital/Social Media.Additionally, our campaign for the Rockefeller Foundation is a finalist for the Digital Communications category for…

RF|Binder Summer Intern Class 2017: Involved and Welcomed

As we traveled to New York City for our summer internship at RF|Binder, our emotions ran wild at the unknown summer adventure lying ahead. On the first day, we were introduced to all the employees, given a booklet of everyone’s names and positions, and met our managers and account teams. We were divided up to work on different accounts and teams: Education, Financial Services, Food & Beverage, Wellness & Lifestyle, and The Grove. We were all excited, but nervous about beginning our work with our teams, but little did we…

Summer School at RF|B: Supporting World Ocean School Aboard Roseway

Each summer, RF|Binder has the pleasure of helping to raise awareness for a truly unique Boston organization, World Ocean School. Aboard Roseway, a 92-year old Tall Ship and National Historic Landmark, World Ocean School delivers experiential education at sea, creating excitement about learning for students of diverse backgrounds and supporting their academic achievement. Kids of all ages, over 60% of whom are low-income, spend anywhere from a few hours to a few days at sea for programs focusing on leadership, community service, and academic advancement. Students study navigation, literature of…

Inspiration from Cannes Lions 2017

As I returned from my fourth trip to Cannes Lions, I was left excited, inspired and, quite honestly, exhausted from the hyper-concentrated deluge of stimuli that is The International Festival of Creativity. Although my experience was very positive, I’ve been hearing a fair amount of criticism about what Cannes has become—that it had morphed into something far too big and unfocused. Of particular note, ad-giant Publicis Groupe announced that it would pull out of the festival next year and WPP shared that their trepidations as well. The litany of gripes…

What’s New at RF|Binder: June 2017

Summer has arrived and there has been a lot of exciting work underway across all of our teams. We are working to be even more actively involved in our community through volunteering, donations, and supporting some of the most respected and widely recognized industry awards. Find out more below:   Community We are proud to announce our Chief Creative Officer, David Weinstock, will be a judge for the 2017 Clio Awards! David will be on the Public Relations Jury, serving alongside other professionals judging innovation and creative excellence in advertising,…

Wines of Germany’s Riesling Fellowship Event

In April 2017, our Food & Beverage team hosted an exclusive German wine tasting and paired dinner for top-tier media and members of the trade in NYC. Described by guests as “a once in a lifetime” tasting experience, the highly personalized and dynamic event brought together three of the industry’s leading authorities on German wine – for the first time ever. Challenge (What was the client’s objective?): Honor top members of the U.S. trade community who have acted as advocates for German Riesling at an exclusive celebration attended by members…

Dunkin’ Brews a Sweet Send Off for Red Sox Slugger “Big Papi”

As legendary Boston Red Sox slugger David Ortiz readied for retirement in the fall of 2016, Dunkin’ Donuts’ Boston field marketing team turned to RF|Binder to thank “Big Papi” for his fabled career and role as brand spokesperson by helping to create and promote a mosaic of Ortiz made completely from donuts. In recognition of this project, last week Dunkin’ Donuts received a Silver Bell Ringer Award in the 2017 Bell Ringers Awards competition, honoring superior work completed by PR and communications professionals across New England. CHALLENGE: Dunkin’ Donuts sought…

What’s New at RF|Binder: May 2017

Summer may be just around the corner, but RF|Binder has kept busy with multiple client campaigns, including many that either tie to the end of the school year or mark the beginning of the summer. Find out more about our favorite client initiatives of late below: Community For the second year in a row, our Chief Strategy Officer and Executive Managing Director of Corporate & Brand Purpose, Scott Beaudoin, will be a judge for the Shorty Social Good Awards, an international awards show dedicated to honoring the work nonprofits, brands,…

6 Things That Really Matter for Marketers: Insights from Collision

Earlier this month I traveled to New Orleans to attend Collision for the first time, hoping  to understand more about the convergence of technology, communications, and creativity. What I found was that entrepreneurs, marketers, and brands all suffer from the same challenge: to engage with consumers in as authentic of a manner as possible while trying to scale and gain better insights in how to generate more revenue. Below are a few themes discussed throughout the conference that every marketing professional should consider:   Listening Matters “The customer is always…

Wines of Germany’s Pinot Trio Pop-Up Experience

Earlier this spring, our Food & Beverage team launched an exclusive pop-up experience for our client Wines of Germany as part of their larger campaign Taste the New. Leveraging the growing pop-up restaurant trend, Wines of Germany partnered with local, renowned chef Rodney Wages of the pop-up R.T.B. Fillmore to host exclusive, limited engagement dining experiences that paired unique local cuisine with German Pinot Noir, Pinot Blanc, and Pinot Gris.   Challenge: Drive awareness of German Pinot varietals and a new image for German wines in the U.S. while creating…