Dunkin’ Brews a Sweet Send Off for Red Sox Slugger “Big Papi”

As legendary Boston Red Sox slugger David Ortiz readied for retirement in the fall of 2016, Dunkin’ Donuts’ Boston field marketing team turned to RF|Binder to thank “Big Papi” for his fabled career and role as brand spokesperson by helping to create and promote a mosaic of Ortiz made completely from donuts. In recognition of this project, last week Dunkin’ Donuts received a Silver Bell Ringer Award in the 2017 Bell Ringers Awards competition, honoring superior work completed by PR and communications professionals across New England. CHALLENGE: Dunkin’ Donuts sought…

What’s New at RF|Binder: May 2017

Summer may be just around the corner, but RF|Binder has kept busy with multiple client campaigns, including many that either tie to the end of the school year or mark the beginning of the summer. Find out more about our favorite client initiatives of late below: Community For the second year in a row, our Chief Strategy Officer and Executive Managing Director of Corporate & Brand Purpose, Scott Beaudoin, will be a judge for the Shorty Social Good Awards, an international awards show dedicated to honoring the work nonprofits, brands,…

6 Things That Really Matter for Marketers: Insights from Collision

Earlier this month I traveled to New Orleans to attend Collision for the first time, hoping  to understand more about the convergence of technology, communications, and creativity. What I found was that entrepreneurs, marketers, and brands all suffer from the same challenge: to engage with consumers in as authentic of a manner as possible while trying to scale and gain better insights in how to generate more revenue. Below are a few themes discussed throughout the conference that every marketing professional should consider:   Listening Matters “The customer is always…

Wines of Germany’s Pinot Trio Pop-Up Experience

Earlier this spring, our Food & Beverage team launched an exclusive pop-up experience for our client Wines of Germany as part of their larger campaign Taste the New. Leveraging the growing pop-up restaurant trend, Wines of Germany partnered with local, renowned chef Rodney Wages of the pop-up R.T.B. Fillmore to host exclusive, limited engagement dining experiences that paired unique local cuisine with German Pinot Noir, Pinot Blanc, and Pinot Gris.   Challenge: Drive awareness of German Pinot varietals and a new image for German wines in the U.S. while creating…

How To Create Authentic Celebrity Endorsements on Social Media

Selena Gomez shared a Coke for six million likes, the Kardashians enjoyed Popeyes Chicken on a private jet, and Joelle Fletcher and Becca Tilley, The Bachelor/Bachelorette alums, want you to check out the latest sunglasses from an “affordable” and charitable eyewear company so you can look “cool”, just like them. Influencer marketing and the use of celebrity likenesses by brands has become widely adopted by marketers for years, with the objectives ranging from driving awareness to conversions.  However, while endorsements have been proven to  drive increased clicks and sales (according…

What’s New at RF | Binder: April 2017

At the beginning of April, we held our annual All Agency Summit in our New York office to share our strategic vision for 2017 and beyond. It was fantastic to gather everyone from our Boston, Charleston, Los Angeles, and New York offices together for activities, brainstorming, and a few fun happy hours. April has been a rewarding month in new business, awards and industry recognition for our senior leaders as well. Here are some updates: Community RF|Binder is especially passionate about supporting female professional development and women in business. On…

Purpose: From the Inside Out

2017 will be the year when employees realize their power in purpose-driven business success  For companies to win in the new reputation economy, they need people to believe in what they stand for and engage them in their societal impact efforts. That is never truer than it is with today’s Millennials who will be roughly 50% of the global workforce by 2020. Millennials are not only our current and future employees (and bosses) but they are our current and future customers. Understanding their personal views and ideals will be the…

Have We Reached a Purchasing Habits Tipping Point?

Research on Millennials consistently points to their interests in sustainability, purpose and corporate social responsibility, and the impact these issues have on their purchase habits across the supermarket and in restaurants. While food companies — big and small — have made great strides in being transparent about how their food is made, the ingredients they use and their commitment to responsible sourcing, it has done little to move the needle with it comes to product purchase. Those of us who have worked in the food industry for years know that…

How President Trump Is Making ESG Programs More Important Than Ever

The Trump administration has wasted little time in pouring cold water on a wide range of government policies and programs dear to advocates of ESG, the three-decades-old movement that assesses companies on non-financial metrics linked to their environmental, social and governance practices. The administration has filled key agencies with climate-change skeptics, vowing to pare back environmental regulations, and is seen as having little interest in issues such as diversity, sourcing, labor standards and governance. Just this weekend, the new EPA head told the media that the administration would start dismantling…

What’s New At RF|Binder: March 2017

It has been an exciting few weeks here at RF|Binder. Along with battling a snowstorm one day and then experiencing summer weather the next, we have won some exciting new clients, relaunched our website, engaged with our local community and received much appreciated recognition for some of our best campaigns from last year. We are excited to kick off 2017 on a strong note and cannot wait for what the rest of the year will bring. Here are some updates: Community Our CEO and Founder Amy Binder was asked to…