When Taking a Risky Stand, Let Your Purpose Guide You

This blog post contains a summary of content from our white paper, “Navigating Risk in the Era of Purpose-Driven Corporations”. Read the full white paper here. The aftermath of the Parkland shooting underscored the ever-riskier environment that corporate leaders find themselves in: A politically volatile climate increasingly divided across partisan lines; a consumer base that expects brands to take stands on important social issues, but that could also bash them on social media for taking one, and a news media that capitalizes on controversy. This charged environment leaves ample room…

The Future is Female

The future is female. It’s a phrase we hear often these days, as more women take positions of power, and more movements are launched to break barriers and ignite progress for females around the globe. As a female business leader, I find it important to use International Women’s Day as a time to reflect on where we’ve been and where we’re going, and to evaluate how we can best continue to press for progress. 2017 was a strong statement year for women. 5 million people stood up across the globe…

RF|Binder Expands Expertise in Corporate Communications Consulting with New Joint Venture, RFB|Cheer

RF|Binder, a leading communications consultancy, announced today the formation of RFB|Cheer, a joint venture between the agency and Cheer Partners, a business consultancy that specializes in talent, employee communications, and human resources advisory. As part of the partnership, Cathleen Graham and Darcie Peck, communications industry veterans and founders of Cheer Partners, will join the RF|Binder leadership team. The partnership will further bolster RF|Binder’s corporate and financial communications practice, expanding capabilities and expertise to include internal communications, connected culture, diversity & inclusion and employee engagement among other employee communications offerings. The…

RF|Binder Expands Its Commitment To Its Social Impact Practice and Opens San Francisco Office

RF|Binder, a leading communications consultancy, announced today that effective Tuesday, October 31st, Annie Longsworth, the founder and CEO of The Siren Agency, will join RF|Binder as Executive Managing Director, bringing her social impact practice to the newly formed RFB|Siren division. Longsworth will also head up RF|Binder’s newly opened San Francisco office, working to increase the agency’s West Coast presence. This move expands RF|Binder’s longtime commitment to working with purpose-driven brands and corporations, as well as not-for-profit organizations. It further bolsters one of the agency’s key objectives–helping clients find their unique…

What’s New at RF|Binder: July 2017

Despite it being summer, it’s been quite eventful around the office: we launched the second video for Pax World, helped Wines of Germany kick off an exciting new campaign, and have been named a finalist for several awards! Read a full update below – Community We got word that RF|Binder is a finalist in a number of categories for PR News Agency Elite Awards for TerraVia, including Business to Business, Consumer Marketing, and Digital/Social Media.Additionally, our campaign for the Rockefeller Foundation is a finalist for the Digital Communications category for…

RF|Binder Summer Intern Class 2017: Involved and Welcomed

As we traveled to New York City for our summer internship at RF|Binder, our emotions ran wild at the unknown summer adventure lying ahead. On the first day, we were introduced to all the employees, given a booklet of everyone’s names and positions, and met our managers and account teams. We were divided up to work on different accounts and teams: Education, Financial Services, Food & Beverage, Wellness & Lifestyle, and The Grove. We were all excited, but nervous about beginning our work with our teams, but little did we…

Summer School at RF|B: Supporting World Ocean School Aboard Roseway

Each summer, RF|Binder has the pleasure of helping to raise awareness for a truly unique Boston organization, World Ocean School. Aboard Roseway, a 92-year old Tall Ship and National Historic Landmark, World Ocean School delivers experiential education at sea, creating excitement about learning for students of diverse backgrounds and supporting their academic achievement. Kids of all ages, over 60% of whom are low-income, spend anywhere from a few hours to a few days at sea for programs focusing on leadership, community service, and academic advancement. Students study navigation, literature of…

Inspiration from Cannes Lions 2017

As I returned from my fourth trip to Cannes Lions, I was left excited, inspired and, quite honestly, exhausted from the hyper-concentrated deluge of stimuli that is The International Festival of Creativity. Although my experience was very positive, I’ve been hearing a fair amount of criticism about what Cannes has become—that it had morphed into something far too big and unfocused. Of particular note, ad-giant Publicis Groupe announced that it would pull out of the festival next year and WPP shared that their trepidations as well. The litany of gripes…

What’s New at RF|Binder: June 2017

Summer has arrived and there has been a lot of exciting work underway across all of our teams. We are working to be even more actively involved in our community through volunteering, donations, and supporting some of the most respected and widely recognized industry awards. Find out more below:   Community We are proud to announce our Chief Creative Officer, David Weinstock, will be a judge for the 2017 Clio Awards! David will be on the Public Relations Jury, serving alongside other professionals judging innovation and creative excellence in advertising,…

Wines of Germany’s Riesling Fellowship Event

In April 2017, our Food & Beverage team hosted an exclusive German wine tasting and paired dinner for top-tier media and members of the trade in NYC. Described by guests as “a once in a lifetime” tasting experience, the highly personalized and dynamic event brought together three of the industry’s leading authorities on German wine – for the first time ever. Challenge (What was the client’s objective?): Honor top members of the U.S. trade community who have acted as advocates for German Riesling at an exclusive celebration attended by members…