The iPhone’s anniversary: Reflections on the hyper-connected world it helped create

Monday marked the 10th anniversary of the first iPhone, an announcement that signaled the arrival of our current era of mobile, instant communication via smartphones and social media.  It’s fitting that our first blog item this year takes a moment to reflect on this watershed event and its consequences. In the decade since the iPhone’s introduction, smartphones and social media have ushered in a hyper-connected world, profoundly affecting our personal relations, our work, our economy and our politics.  A few metrics underscore the scale and speed of these changes: Since…

5 Factors That Led To Vine’s Downfall

About two hours ago, Twitter announced they will be shutting down Vine after purchasing it for $30 Million just four years ago. The shutdown will happen in a few weeks. Users will be able access and download their videos. It likely doesn’t come as a surprise for most marketers as Snapchat and Instagram have become more popular with consumers over the years. However, there are multiple factors that have led to the demise of Vine that go beyond user behavior and instead fall on the decision-makers behind the platform. Vine couldn’t…

[Q&A]: Influence Marketing Best Practices, Data, and 2017 Predictions

Even though Influence Marketing is not new, marketers are still trying to determine which metrics matter. We interviewed Reb Carlson, Director of New Media, at RF|Binder and picked her brain about the current state of influence marketing and its best practices, and of course, where Affinio gives her team a competitive advantage in their day-to-day operations. The following Q&A has been lightly edited for ease of reading. Q. There has always been some struggle when it comes to identifying influencers and what the best practices are. What does the influencer selection process look…

What Brands Need to Know about Instagram’s “Shop Now” Feature

It was only a matter of time until Instagram caught on with the likes of Nordstrom’s “Like2b.uy,” “Like2KnowIt,” and “Dash Hudson,” making the customer path-to-purchase for consumer brands much easier. Now, with a few short taps on a mobile device, Instagram has the potential to bring brands directly into the hands of potential purchasers without having to leave the app, allowing for more structured product information, effective target ads, and higher mobile sales. Starting next week, Instagram will launch a test with certain retail partners – like J.Crew, Kate Spade,…

Fat, Sugar, Protein and Freedom: FNCE 2016 Offers Four Trends for 2017

The food industry has been carefully listening as consumer demand gradually shifts toward products with specific value propositions. And this year’s annual Food and Nutrition Conference & Expo (FNCE) hosted by The Academy of Nutrition & Dietetic, the largest annual gathering of nutrition professionals in the country – and an opportunity for today’s leading food companies and brands to highlight the latest in “better-for-you” foods – had plenty to showcase in response. Here are my top takeaways for food companies and brand marketers: “Free from” top growth category According to…