April 4, 2012
NEW YORK, March 28, 2012 –- RF|Binder Partners, a New York-headquartered integrated public relations agency, today announced that it has been named the public relations agency of record for Tupperware Brands Corporation (TUP), a portfolio of direct selling companies. RF|Binder will manage Tupperware’s global business and financial communications, brand and product communications and the company’s “Chain of Confidence” global movement, which puts a spotlight on the importance of women’s self confidence and the positive effect it can have on their lives.
For over 60 years, Tupperware has been designing products that help simplify people’s lives. As a global business, Tupperware Brands Corporation sells premium products across multiple brands and categories through an independent sales force of 2.7 million.
“The last few years have been very exciting for Tupperware Brands, as the company has experienced tremendous growth around the world, an enhancement of our brand awareness, and an expansion of our Chain of Confidence program. Today we are a global company, selling Tupperware Brands products in nearly 100 countries with 90% of our revenues outside of the US,” said Rick Goings, Chairman and CEO of Tupperware Brands. “We were impressed with the insight, creativity and experience of the entire RF|Binder team. They demonstrated a real understanding of our business in a way that was different than any other agency we reviewed. We know they will be an excellent partner for Tupperware Brands.”
“Tupperware Brands has been an iconic brand that has made a positive impact on the lives of millions of women around the world. There is a Tupperware Brands party somewhere in the world every 1.5 seconds.” added Amy Binder, CEO of RF|Binder. “Our deep experience with consumer brands, engaging women, corporate social responsibility and our strong global network will be assets in this exciting assignment. We believe that Chain of Confidence is a powerful platform for the company, on which we can build a robust and truly innovative public relations campaign.”
About Tupperware Brands
Tupperware Brands Corporation is a portfolio of global direct selling companies, selling innovative, premium products across multiple brands and categories through an independent sales force of 2.7 million. Product brands and categories include design-centric preparation, storage and serving solutions for the kitchen and home through the Tupperware brand and beauty and personal care products for consumers through the Armand Dupree, Avroy Shlain, BeautiControl, Fuller Cosmetics, NaturCare, Nutrimetics, and Nuvo brands.
RF|Binder is a New York-based integrated public relations and marketing communications agency. RF|Binder provides communications counsel along with strategy and programming for corporations, government agencies and non-profit organizations. RF|Binder’s senior team draws on its extensive experience to assist clients in managing the issues and challenges that emerge when the interests of the public, private sector and government converge. In addition to the agency’s New York City headquarters, RF|Binder has an office in Boston as well as bureaus in Chicago, Los Angeles, Philadelphia, and West Palm Beach, FL.