On May 29, 2013, RF|Binder coordinated a Vinho Verde tasting and seminar for members of the graduate student tasting group, VITIS, at University of California, Davis. Wines of Vinho Verde’s brand ambassador, Laura Maniec, MS, led the seminar which highlighted indigenous grapes of the region such as Alvarinho, Loureiro, Espadeiro, Arinto and Azal. The seminar turned…
The future of PR is in great hands! Fueled by cartoons, pizza and ice cream, the pint-sized professionals of RF|Binder’s Take Your Child to Work Day taught us a thing or two about energy, persuasive communication and the power of asking the right question. They spent the day scavenger hunting, working on arts and crafts…
On February 7, 2013, RF|Binder coordinated a live Twitter chat on the topic of college and career readiness for client McGraw-Hill Education. During the chat, co-hosts Jeff Livingston, a McGraw-Hill Education executive, and Rashid Davis, principal of P-TECH in Brooklyn – an alternative high school that McGraw-Hill Education sponsors – discussed a number of hot…
Former Chief Digital Officer for the American Museum of Natural History to lead RF|Binder’s Digital Strategy Group New York, NY, December 19, 2012 — RF|Binder, a full-service public relations and marketing communications agency based in New York, today announced that Linda Perry-Lube has joined the agency as Chief Digital Officer. Perry-Lube, an experienced digital strategist…
Join RF|Binder and MITX on Wednesday, February 6th for a lively panel discussion and breakfast at MassChallenge in the Innovation District. Sign up here. As communicators, you strive to achieve a balance between adopting promising communications innovations and discarding practices that no longer work. We are bringing together leading communicators from CVS Caremark, Dunkin’ Donuts,…
PR Newswire named RF|Binder’s Gazelle press release on consumers’ iPhone cravings one of its top press releases of 2012. Included in the video above, the press release also featured the infographic our team created to supplement the release.
RF|Binder is dedicated to providing a culture for our staff that allows them to make a positive contribution to their communities. As part of this commitment, RF|Binder created RF|B Cares, a year-long volunteerism and community service initiative where we come together to volunteer our time and resources to various nonprofit organizations and charities. Past activities have…
Agency Recognized by PR News and PR Daily for Award-Winning Campaigns for work with BAND-AID, Talenti Gelato, McGraw-Hill Education and other leading corporate and consumer clients New York, NY, October 22, 2012 — RF|Binder, the New York City-based integrated public relations and marketing communications agency, has been recognized by leading public relations industry organizations PR News…
Alice Award 2012 – Former First Lady Laura W. Bush Former First Lady Mrs. Laura Bush was honored by the Sewall-Belmont House & Museum on Capitol Hill at its prestigious Alice Award luncheon on Wednesday, September 19, 2012. Attending the event this year was Amy Binder, CEO of RF|Binder and Atalanta Rafferty, Executive Managing Director,…
NEW YORK, October 16, 2012 — RF|Binder, the New York City-based integrated public relations and marketing communications agency, has been named one of the “Best Places to Work in New York City” for 2012 by Crain’s New York Business magazine. Winners are chosen based on employees’ responses to a survey about the organization’s leadership, planning,…