With social media constantly evolving, it’s easy to make mistakes. It’s also easy to avoid mistakes—especially on Twitter. Recently, the Buffer blog offered an extensive list of 77 common Twitter mistakes. Some are obvious, like using the service to stalk or harm others (No. 77), but some are less obvious and good lessons for brands to…
There are two pieces of gossip going around about Arianna Huffington, Huffington Post, and AOL. One is that Huffington has approached AOL CEO Tim Armstrong and said that she would like to buy back the Huffington Post. In this story, Armstrong told Arianna: “Sure, but it’ll cost you $1 billion.” Read more here.
Facebook engagement can be a tricky thing, especially when you consider that it’s often used to measure social media success. One way to gauge it is through the so-called engagement rate, which tracks the amount of people who are exposed to your post versus the number of people who take action with it. For example,…
Johnson & Johnson challenged RF|Binder to develop a communications platform to elevate the equity of BAND-AID® as a trusted, innovative wound care brand and increase relevancy with adult women. In 2010, RF|Binder developed a public relations platform that included a partnership with fashion designer Cynthia Rowley, who designed a limited-edition “dress up” BAND-AID®. Given the…
RF|Binder, Dunkin’ Donuts’ national PR agency of record, developed an aggressive communications campaign to accelerate brand awareness and distinguish why Dunkin’ Donuts is so different and special from competitors. Our goal was to find new ways to highlight Dunkin’ Donuts’ coffee and breakfast leadership, and bring to life the fun, value and great food and…
Our Chief Digital Officer, Nada Arnot spoke to PR News about how to use hashtags strategically to break through the noise on Twitter. Read more here.
Facebook on Tuesday unveiled an organ donor status option for Timeline, a move designed to help more than 114,000 people in the U.S. and millions more around the world who are waiting for a live-saving heart, kidney or liver transplant. “Many of those people — an average of 18 people per day –- will die waiting,…