September 26, 2011

Media Analysis: Newspaper Paywalls

The New York Times’ new online paywall has been met with somewhat mixed reviews as online readership has slightly declined, but new print subscribers have increased. Following the paywall’s launch earlier this summer, other dailies across the country watched closely, eager to mimic its success or learn from its failures. In mid-September, the Boston Globe became the next…

September 23, 2011

How the World Uses Social Networks

Amidst the Facebook-centric society in which we now seem to live, it’s important to remember that groups of people around the world use social networks differently. We’ve taken a look at the social media breakdown in 10 countries — how they’re engaging with social networks, blogs and Internet culture. Read more about: How the World Uses…

September 19, 2011

Media Analysis: TechCrunch, Transparency and Media Objectivity

Last week, TechCrunch founder Mike Arrington announced a partnership with AOL chief executive Tim Armstrong to create “CrunchFund.”  The CrunchFund is a venture fund that will “’invest in start-ups, including some that [Arrington] and his staff write about’ on TechCrunch,” reported C.W. Anderson of Harvard University’s Nieman Journalism Lab. Simply put, Arrington will have the…

September 15, 2011

5 Instagram Tactics for Brands

If your passion in life (or of course at work) is to leave as many footprints as possible in the social media sphere, you may already be an Instagram user (oops, sorry Android, Symbian, Windows, and BB users). And you’ll be happy to know Klout recently announced adding Instagram into its measurement radar, so Instagram…

September 7, 2011

RF|Binder wins Midsize Agency of the Year from Bulldog Reporter

RF|Binder was chosen as the Silver Midsize Agency of the Year in the 2011 Bulldog Stars of PR Awards for Outstanding Communications Agencies and Professionals. The firm’s entry, “RF|Binder: A different kind of agency producing stand-out results” focused on what makes RF|Binder truly unique – providing clients with the services and results usually associated with agencies many times…

What Happens When Facebook Fans Engage With You

Looking for social media news, I stumbled across this infographic named “The Anatomy of a Fan,” designed by MoonToast, a social commerce platform. As it says in the infographic, all brands have fans, but who wouldn’t want to increase their number? Therefore, the company has tried to illustrate what happens when fans engage with your brand…