May 6, 2015

RF|Binder Hosts Impactful CSR Roundtable

Our agency was honored to host a meaningful roundtable discussion around the topic of corporate social responsibility. CEO Amy Binder, along with other industry leaders, met to share their thoughts around this ever-so relevant piece of the public relations industry. You can view the recap and see what our leader Amy had to say on…

October 21, 2014

An Authentic Pop-up Viennese Coffeehouse in Grand Central Terminal’s Vanderbilt Hall

Emperor Franz Joseph officially opened Vienna’s Ringstrasse on May 1, 1865, and Vienna is celebrating its 150th anniversary in 2015 with numerous events and exhibitions. One of the most beautiful boulevards in the world, The Ringstrasse is 5.3 kilometers long and is home to Vienna’s grandest buildings and cultural landmarks, including the State Opera, the…

July 24, 2014

First-Ever Dan Scorpio Shorts Day

  A note from the daring man who fought persistently to put this wonderful holiday in place: RF|Binder’s Dan Scorpio Shorts Day is a holiday three years in the making. At first, it was just an aspirational dream, but support within the agency for one day a year to wear shorts to the office rose…

June 23, 2014

Eli Manning and Dunkin’ Donuts Crew Reveal “FinDD Eli” Winner

In May, Dunkin’ Donuts launched the “FinDD Eli” on-the-cup promotion, where specially marked medium or large beverage offered guests the chance to “find” the New York Giants quarterback Eli Manning via an exciting on-the-cup peel and reveal game and online scavenger hunt. Thirty-one winners were invited to meet Eli Manning on Thursday, June 19th at…

June 3, 2014

RF|Binder Receives 3 Big Apple Awards for edX and Truvia® Campaigns

On Thursday, May 23rd, RF|Binder received 3 Big Apple Awards in New York City. The 2014 Big Apple Award in the Marketing Consumer Services: Technology category was presented to RF|Binder for for our work with edX identifying the opportunity to democratize and re-imagine the entire higher education system globally. The award recognized RF|Binder’s efforts to…

March 6, 2014

La Brea Bakery Celebrates 25th Anniversary and Flagship Café Grand Opening

When renowned pastry chef Nancy Silverton founded the original La Brea Bakery in 1989, no one knew that the small Los Angeles bakery would spark an artisan bread renaissance. Twenty-five years later, La Brea Bakery is continually ranked as the premier artisan bread brand in the country, with breads sold at the finest grocery stores…

December 10, 2013

J&J Begins Tumblr-based Bathroom Recycling Effort

SKILLMAN, NJ: Johnson & Johnson has launched a recycling-awareness campaign exclusively on Tumblr after it found many consumers do not recycle bathroom products. The company conducted a survey that revealed seven in 10 Americans say they always or almost always recycle, yet only one in five consistently recycles bathroom products. Many respondents added that they…